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Executive Insights: Serta Simmons Bedding, August 2023

Written by Amy Croom

August 16, 2023

With the company restructuring in the rear view mirror, Serta Simmons Bedding put a major emphasis on providing independent retailers with the product and programs they need to succeed in their markets. Brad Smith, director of sales for SSB, highlights how the company is sdhowcasing its strength at PrimeTime and what retailers can expect during the back half of the year.

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