This case study of human mascots covers topics like brand identity, customer engagement and ROI for both national and independent retailers.
NMG Blog
Labor Day Data Show Consumers Were Back Out in Force – and Spending
The retail channel’s annual end-of-summer sales event proved to be better than expected for independent appliance and furniture and bedding retailers across the country. Foot traffic to stores and dollars spent were up, according to multiple industry sources. This...
2024 Holiday Season Consumer Shopping Predictions
Gain insights for 2024 the outlook on 2024 holiday shopping with a look at retail sales predictions and consumer shopping trends.
How Celebrity Chefs and Cooking Shows are Inspiring Americans to Elevate the Cooking at Home Experience
With more Americans cooking at home, celebrity chefs like Gordon Ramsay continue to trend along with chef inspired kitchen appliances.
THOR Kitchen Launches Gordon Ramsay Inspired Line
The Gordon Ramsay x THOR Kitchen line is comprised of professional-grade appliances that take into account both performance and style.
6 Simple Restaurant Industry Tactics Independent Retailers Should Try
Let’s look at six marketing strategies used by restaurants that retailers can easily adopt for a better in-store shopper experience.
4 Facts About the Growth of Mobile Commerce
There’s a lot of momentum around the mobile commerce segment. After a record-setting holiday season last year, Adobe Analytics provides some insights on what retailers can expect in 2024 and beyond when it comes to mobile shopping.
Trisha Yearwood Shines at PrimeTime with New Legacy Classic | Modern Furniture Collection
Country music star Trisha Yearwood debuted at Nationwide’s Las Vegas PrimeTime event in August — partnering with Legacy Classic | Modern to introduce her newest furniture line, the “XXX’s and OOO’s Collection.”
How to Use Google Trends for Consumer Insights in a Season of Mindful Spending
A quick guide and video tutorial on using Google Trends for insights into online consumer shopping behaviors, trending topics and searches.
PrimeTime Expo August 2024 Booth Awards
The PrimeTime Booth Awards program recognizes our vendor partners who excelled in five key areas and across two different booth categories for a total of 10 awards.
Leveraging Nostalgia Marketing Over the Holidays – Or Any Time of Year
What is nostalgia marketing and how can your business leverage it during the holiday season and with non-seasonal ad campaigns?
Key Industry Insights from PrimeTime’s Mattress University and Leveraging AI in Advertising Strategies
An overview of the mattress industry with key insights on advertising and using artificial intelligence from top brand leaders.
Digital Signage 101: A Beginner’s Guide for Independent Retailers
Digital signage can transform the in-store experience by providing customers with engaging, informative, and visually appealing content.
From Browsing to Buying: Optimizing In-Store Digital Experiences to Drive Sales
Learn how an in-store digital signage strategy can impact customer satisfaction and engagement to increase foot traffic and sales.
With Conn’s, Badcock Closing, Now’s Your Time to Shine
With the entire Conn’s portfolio ready to close up shop, independent dealers in the impacted markets have a major opportunity on their hands.
Key Takeaways from Walmart’s 2024 State of Adaptive Retail Report
What is adaptive retail? Let’s look at a few key takeaways from Walmart’s first-ever State of Adaptive Retail report, published in July 2024.
The Big Box Experience Sucks. So, Call Them On It.
The big box retail experience is a truly terrible one if you think about it. If there’s one thing independent retailers ought to do it’s call them on it. Showcase your value as a trusted advisor and center of knowledge for your customers.
While Holding Steady, Kitchen & Bath Segment Primed for Growth, Says NKBA
As the kitchen and bath industry holds steady in an otherwise tough year, NKBA’s quarterly market update report show positive signs.
The Evolution of Retail’s Black Friday in July Sales
When did Black Friday in July sales start and how are they tied to Amazon Prime Day now? Let’s look at the evolution of summer sales events.
What Prime Day Showed Us About the State of the Consumer
There’s lots to glean from the post-Prime Day data, but more than the total amount spent, what stands out is how consumers shopped, and what helped drive them to the platform.