Despite hopes for a post-pandemic return to normal, retail will never be the same. A retail transformation was already well underway before the pandemic arrived to accelerate it, pushing certain consumer behavioral changes years ahead of predictions.
BRANDAids are the secondary support identities for your company’s primary brand, created to increase shopper awareness of and confidence in your company.
Get to know Mike Derro, Nationwide Marketing Group’s new Vice President of Furniture and Bedding, who joined the team back in October — right before the start of our first-ever Virtual PrimeTime event.
There’s no such thing as having too much data, especially in the retail industry. You just need to know how to use big data to your advantage. Enter: Nationwide’s PriMetrix suite of tools.
2020 will also go down in history as the year everything changed. Here’s a look at three key trends that will linger, especially when it comes to outdoor living.
The drastic shift to online shopping during the pandemic has placed many hurdles in the way of promoting your consumer financing options. But there are plenty of innovative ways to capitalize on the shift to digital.
Even with the challenges that 2020 has presented to the appliance business, there are plenty of reasons to be optimistic about the prospects for the premium and luxury categories heading into 2021.
Nationwide Marketing Group is saddened to learn of the recent passing of longtime Member and retailer John Jetson, owner and co-founder of Jetson TV & Appliance in Southeast Florida.
As we close in on the end of 2020 and look toward 2021, it’s a good time to think about what lessons we might be able to apply to our futures in the custom installation (CI) business.
This pandemic continues to make social distancing and shopping from home the new normal throughout the country, and has changed the way people are searching for and selecting home essential goods and services at your rent-to-own locations.
Undoubtedly COVID-19 has changed our retail landscape, but COVID-19 did not introduce new problems; it just served to shine a spotlight on pre-existing challenges.
Reaching customers today is actually easier than it’s ever been before. but simple awareness marketing is not the same as staying connected with your customer and maintaining contact throughout their purchase journey.
Renee Spresser is the owner of Paul’s Furniture in Selden, KS — the small-town furniture store with a larger-than-life personality.
Donnie Thedford, second-generation independent retail store owner and operator of Don’s TV & Appliance, shares details on COVID’s impact on his business and where he’s found success in the new normal.
here are five valuable lessons that Independents retailers can take from the pandemic about their place in the market and how to preserve it.
While every retailer and every market is different, there are common underlying marketing tactics that are highly effective.
When you present Energy Star products to a consumer that has been out of the marketplace for perhaps 10 years, you’re showing them the most feature rich, innovative and energy efficient products.
In the wake of the COVID-19 pandemic, LTO may now be necessary to allow you to continue servicing your existing customer base. Get to know the basics of LTO through experts in the space.
Nationwide’s No-Cost Video Support for Your Online, On-Air and In-store Voice
In the midst of all the changing and evolving that’s taking place at retail, we also need to remember the basics.