
NMG Report Reveals Top Presidents’ Day Promo Strategies for Independent Retailers
Nationwide Marketing Group’s latest holiday report shows the impact of a new rebate strategy on purchase behavior and a rise in online orders.
Nationwide Marketing Group’s latest holiday report shows the impact of a new rebate strategy on purchase behavior and a rise in online orders.
The strong momentum from the Black Friday holiday didn’t carry over into the new year and the MLK Day promotional period, according to Nationwide Marketing Group’s latest holiday retail report, powered by PriMetrix.
If you’ve been following NMG’s promotional period reports, you’ve seen the momentum building in the home appliance retail segment. Independent retailers have been comping favorably, year-over-year, since the July 4th promo event, leading up to the Black Friday period, which ran from November 6 through December 4.
Ahead of the Black Friday promotional period, Nationwide Marketing Group formally rolls out an exclusive retail report, powered by PriMetrix and NMG OneShop, to help retailers understand how they’re performance stacks up against the industry.
Results from the recent Fall Savings promotional period seem to be mixed on the surface, but a deeper dive into the details shows that Independent retailers were able to make the most of the current economic environment.