GE Appliances has always viewed the independent retailer as an important partner. Their commitment to this channel is highlighted by the massive investments they’ve made within their various brands and in their supply chain management, ensuring independents have access to the full GEA portfolio. John Boyd, GE’s vice president of retail sales, and Mike Nerdig, executive director of retail sales highlighted how Profile, Café and Monogram are driven by the Independent channel, and as we shift into more of a promotional period, how GEA is putting dealers in the right position to win in their markets.
245: Experience Running Retail and as a Vendor Partner Makes Adam Fain’s New Role at NMG the Perfect Fit
It can be difficult to truly understand what it means to run an independent retail business unless you’ve actually been in the trenches and done the dirty work. Same could be said about working on the manufacturing side of the business, if we’re being fair. Adam Fain, who recently joined the NMG field team, has experience on both sides of the business and brings that unique perspective to the group and our members.
