PrimeTime in Nashville saw a ton of new product introductions under the Legends Home umbrella. The show also allowed the brand to showcase to Nationwide Marketing Group Members how they are making life easier by launching their Mixology program that allows containers to mix and match product in an affordable fashion. Marty Melcher, senior Vice President of sales for Legends Home, sat down with us to talk about that and more.
223: A Lesson in Effectively Leveraging Data from King’s Great Buys Plus
When he was a part of the NMG team, Mike Manthey was a driving force behind the group’s data initiative. Now, as a part of the King’s Great Buys Plus team, he’s leveraging NMG’s data-powered tools like PriMetrix to help grow and evolve the business while also exploring new markets.