As fears of an economic recession continue to linger, Whirlpool is helping Independent retailers plan and prepare by focusing on the distress appliance purchase. Bob Salvano, Whirlpool’s VP / General Manager, Independent Retail & Builder Sales and Marketing, shared more about the company’s efforts to support Independent retail, including a renewed focus on new and expanded product lines and robust sales and marketing support, as well as efforts to diversify the supplier network and bring the backorder position to pre-pandemic levels.
259. Digital Campaign Strategy to Acquire New Customers with PJ Orsini of Orsini’s
Listen to this episode to learn more about digital strategies that attract new customers and the power of data and peer-to-peer connection.
