Digital signage strategies can have a major impact on in-store traffic and overall sales growth. But what exactly is digital signage? What does it do? And why does it matter?

Let’s dive into these three questions and then talk strategy.

What is Digital Signage and What Does It Do?

Digital signage is the use of electronic displays within a retail environment to present multimedia content. It strategically showcases a range of dynamic content from promotional videos and advertisements to product information, interactive catalogues and real-time updates.

Why Does Digital Signage Matter?

In-store digital signage is a versatile and powerful tool that enhances the retail environment by developing dynamic and interactive content, improving the shopping experience and driving business results.

Today, 94 percent of retail businesses have adopted some degree of digital signage. Whether you are a 6 percent holdout or are unsure how to optimize your digital signage, keep reading.

Digital signage captures 400 percent more views than a static in-store poster or display and 83 percent of customers recall the information presented on a digital ad. Plus, it can boost sales up to 30 percent and increase foot traffic by up to 49 percent. It can also improve your customer service strategy, boost affinity and even enhance communications with your employees.

But, as incredible as this sounds, you may be wondering — HOW do I make digital signage work for my store? Well, let’s dive into a few different strategic use cases.

Strategy Ideas for Promotions and Offers

• Include videos and graphics spotlighting vendor promotions and rebates that will help drive transactions.
• Increase purchase size and promote category expansion by creating your own cross-department and bundled offers.

Strategy Ideas for Financing Options

• Prominently feature your financing options, including low monthly payments, zero-interest financing, or flexible payment plans.
• Use clear and concise messaging to explain the benefits of financing, such as making big-ticket purchases more affordable and spreading out payments over time.

Strategy Ideas for Service Spotlights

• Do you offer delivery? Installation? Maintenance or service? Make sure your shoppers know.

• Use the power of eye-catching video to ensure they remember that when it comes to service, no Big Box competitor can take better care of them.

Strategy Ideas for Expertise Highlights

You know this industry better than anyone. Help educate your shoppers and establish yourself as their trusted advisor.

• Use your digital signage to display educational content like how-to guides, product demonstrations, or tips for choosing the right products and maintaining them for long-term performance.
• Feature testimonials from satisfied customers who have relied on your advice and expertise.

Strategy Ideas for Culture and Affinity Building

Your business and team have a personality. It’s what your loyal shoppers love about you. Reinforce your brand values using your in-store digital signage.

• Get more mileage out of your social media content by showing them in-store.
• Participating in a community event or charity? Share it on your screens.
• Don’t forget your employees! Use scheduling features to post morale-boosting content to your team after hours. You can also give a shout-out to outstanding employees during business hours for shoppers to see.

Ready to take your digital signage to the next level? Have questions on how to get started? Click here to connect with the Nationwide team today.