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HTSN Report 2021

Written by Rob Stott

August 16, 2021

Nationwide Marketing Group recently conducted its first full-scale survey of Home Technology Specialists Nationwide (HTSN) Members. Completed in May 2021, the survey asked Members to provide insights in several key areas, including business performance, product category performance, pandemic performance, marketing strategies, industry networking and more. The results of the survey, provided in detail in the following report, will be used by HTSN to develop relevant programming, analyze current and potential partnerships, and more.

Key Findings

  • Over the past year, in the face of some of the most challenging times in recent history, HTSN dealers saw their custom integration businesses grow. More than 93% of HTSN dealers said their CI business was either up or flat during the pandemic. Another 64% of dealers report that they expect that growth to continue into 2021.
  • Most HTSN dealers complete 30 or more projects per year, and they average between $10,000-$30,000 per project.
  • Roughly three-in-four HTSN dealers spend between 3% and 10% of their annual budget on marketing/advertising efforts. Customer referrals (cited by 80% of dealers) remain the most popular tactic to help drive new business.
  • Over half of HTSN dealers said that developing contacts with architects, builders and designers is a priority for their business. However, only 10% of HTSN dealers are proactively reaching out to members of that community.

Interested in learning more? Fill out the form below to receive your copy of the 2021 HTSN Member Report.

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