fbp
HTSN Report 2021

Written by Rob Stott

August 16, 2021

Nationwide Marketing Group recently conducted its first full-scale survey of Home Technology Specialists Nationwide (HTSN) Members. Completed in May 2021, the survey asked Members to provide insights in several key areas, including business performance, product category performance, pandemic performance, marketing strategies, industry networking and more. The results of the survey, provided in detail in the following report, will be used by HTSN to develop relevant programming, analyze current and potential partnerships, and more.

Key Findings

  • Over the past year, in the face of some of the most challenging times in recent history, HTSN dealers saw their custom integration businesses grow. More than 93% of HTSN dealers said their CI business was either up or flat during the pandemic. Another 64% of dealers report that they expect that growth to continue into 2021.
  • Most HTSN dealers complete 30 or more projects per year, and they average between $10,000-$30,000 per project.
  • Roughly three-in-four HTSN dealers spend between 3% and 10% of their annual budget on marketing/advertising efforts. Customer referrals (cited by 80% of dealers) remain the most popular tactic to help drive new business.
  • Over half of HTSN dealers said that developing contacts with architects, builders and designers is a priority for their business. However, only 10% of HTSN dealers are proactively reaching out to members of that community.

Interested in learning more? Fill out the form below to receive your copy of the 2021 HTSN Member Report.

[advanced_iframe src=”https://app.e2ma.net/app2/audience/signup/1950947/1803788/” width=”100%” height=”900″]

Connect With Us!

More Podcasts

View All Podcasts
247: Synchrony Sets the Stage for What Retailers Should Expect, and How to Succeed, in 2025

247: Synchrony Sets the Stage for What Retailers Should Expect, and How to Succeed, in 2025

Jan 28, 2025

Before we get too deep into the calendar year, we wanted to take some time to sit down with Synchrony Financial to help set the stage for 2025. Dave Marsh, general manager for the brand, dives into some of the more important economic indicators as well as the programs and services retailers should tap into to be successful in the new year.

246: A Year-End Economic Recap, a Brief Look Ahead, and Deep Dive Into Waterfall Programs with Wells Fargo

246: A Year-End Economic Recap, a Brief Look Ahead, and Deep Dive Into Waterfall Programs with Wells Fargo

Dec 10, 2024

With the end of the year fast approaching, we take a moment – with the help of Wells Fargo’s Steve Jermier – to look back at how the retail industry (and economy) ultimately performed in 2024, and look ahead to next year. Steve also gives an overview on the resources available to set retailers up for success in the new year, including waterfall programs.

245: Experience Running Retail and as a Vendor Partner Makes Adam Fain’s New Role at NMG the Perfect Fit

245: Experience Running Retail and as a Vendor Partner Makes Adam Fain’s New Role at NMG the Perfect Fit

Dec 3, 2024

It can be difficult to truly understand what it means to run an independent retail business unless you’ve actually been in the trenches and done the dirty work. Same could be said about working on the manufacturing side of the business, if we’re being fair. Adam Fain, who recently joined the NMG field team, has experience on both sides of the business and brings that unique perspective to the group and our members.