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Serta Counting Sheep to Debut in the 99th Macy’s Thanksgiving Day Parade

One of seven new floats, The Counting Sheep’s Dream Generator by Serta® also celebrates the Counting Sheep’s 25th birthday in 2025.

Leveraging HGTV Star Power: A Smart Strategy for Independent Retailers

Brand partnerships with TV personalities are nothing new. Some brands utilize celebrities as spokespeople or endorsers, while others collaborate to create exclusive, licensed product lines. Even with the more recent onset of influencer culture, the stars of our...

Silica For Your Home Hosts Nationwide Marketing Group Members and Leadership for Two-Day Peer Learning Experience

The visit included a tour of Silica’s flagship store and warehouse in Fond du Lac, WI, and a presentation covering key business metrics and insights.

2025 Fall Sales Performance Recap and Holiday Retail Forecast

Read this comprehensive overview of fall promotional period results for Amazon Prime Day and the independent channel, plus a roundup of holiday retail predictions for 2025.

Top Furniture Trends at High Point Market: Fall 2025

See the latest trends in home furnishings from the Fall 2025 High Point Furniture Market, spotted by the Nationwide Marketing Group team.

4 Ideas to Drive Traffic on Small Business Saturday

Looking for ways to leverage Small Business Saturday this year? We’ve got you covered.  But first, here’s a brief history of the annual event — held the Saturday after Thanksgiving — that encourages consumers to support the independent retail channel.  First observed...

Recapping the Houzz 2025 U.S. Fall Design Trend Report

A quick overview of the top five fall design trends of 2025, and why they matter to independent retailers in the home category.

Split Head Versus Full Split Mattress

Learn the difference between each mattress type, along with the answers to common FAQs about split mattresses and adjustable bases.

PrimeTime Economic Mainstage Recap with Wells Fargo: August 2025

Read this high-level recap on the state of the economy, presented in Nashville by Nicole Cervi of Wells Fargo. Topics include housing, inflation, and tariffs.

What Is Scent Marketing? And Can It Really Boost Sales?

Learn the science and strategy behind scent marketing, backed by research that shows the link between smell and consumer purchase behavior.

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Does the Super Bowl Impact TV Sales?

Does the Super Bowl Impact TV Sales?

A deep dive into past data and present predictions to determine how much the Super Bowl affects consumer spending — especially on TVs.

Are QR Codes the New Barcode?

Are QR Codes the New Barcode?

Global manager of barcode standards, GS1, says QR codes could replace barcodes as early as 2027. But is this feasible across all industries?

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Independent Thinking Podcast

222: The Role of Education in Building a Strong Company Culture at Martin Appliance

222: The Role of Education in Building a Strong Company Culture at Martin Appliance

There are many different elements that help to build (or develop) a company’s culture. How much emphasis you place on certain areas can ultimately help set that culture. For Martin Appliance in central Pennsylvania, education is one area that they’ve decided to invest heavily in – and it’s paying off in a major way.

221: Focus On the In-Store Experience Has Been Key to Success for Mattress Direct

221: Focus On the In-Store Experience Has Been Key to Success for Mattress Direct

There are so many factors that go into the overall success of any independent retail business, but it’s those one or two special areas that you excel at that truly take your business to the next level. For Lee Burns, CEO & Founder of Mattress Direct, it’s been his commitment to an exceptional (and innovative) in-store experience. 

220: CW Technologies Owners Shares Unique Origin Story

220: CW Technologies Owners Shares Unique Origin Story

Carlos Warlick, owner of CW Technologies in Southern California, has one of the craziest AV industry origin stories out there. After getting his start by doing intern-like work at a big music studio, he found himself pimpin’ rides well before Xhibit was doing his thing on MTV. That parlayed into a successful and growing custom integration business that he runs today.

219: PROJECT: automate Founder Pays It Forward During Oasys Summit

219: PROJECT: automate Founder Pays It Forward During Oasys Summit

Josh Trevithick founded his custom integration company, PROJECT: automate, a little over two decades ago, but he just recently joined Oasys Residential Technology Group – and he’s already realizing the return on his investment. During the recent Oasys Summit, Trevithick sat down to talk about his early experience in the group and how he hopes to pay it forward.

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