If you are not planning on doing anything different, you run the risk of your luxury appliance business being left behind. Now is the time to be loud! Leverage the tools that you have at your disposal to find and engage with your customers.
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5 Tips for Protecting Your Business from Cybercriminals
There are many actions that can be taken to prevent the bad guys from getting into your system. Prevention is the key to reducing the risk of a data breach.
Consistency is King in Marketing Your Appliance Business
You have to be telling a consistent and compelling message that translates from your digital ads into the in-store experience.
Tips for Pitching Protection Plans in an Uncertain Economy
As salespeople, we know the reality of the products we sell – accidents happen to furniture and a percentage of appliances experience breakdowns, and the economy has absolutely nothing to do with that fact.
Homebuilder Shows Off Brilliant Metaverse Experience
KB Home unveiled a unique new-homebuild community based in the metaverse that lets the user customize design features in real time.
Nationwide Marketing Group and STORIS Solidify 25-Year POS Partnership
STORIS is named an approved Point of Sale provider by Nationwide Marketing Group.
No, You Don’t Need to Stop Selling Gas Stoves
There’s been a ton of discussion around the future of gas stoves in homes across the U.S. recently. Let’s set the record straight on what’s happening.
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Independent Thinking Podcast
132: Exploring New Business Development at Nationwide Marketing Group
What does the new business development process look like for Nationwide Marketing Group? To find the answer we turn to Nationwide’s Vice President of Business Development Derek Mattila — the guy behind countless new partnerships the group has formed over the past few years, and the launch of the home improvement category.
131: Defining Attainable Luxury with ZLINE Kitchen
A brand that’s still too young to get its driver’s license, ZLINE Kitchen has been making major waves in the appliance industry of late. With a year of working with the Nationwide Marketing Group team under its belt, we sit down with ZLINE to talk shop. Mason Watkins, marketing director, and Derek Frye, director of sales, share a behind-the-scenes look at what differentiates ZLINE in the attainable luxury category.
130: A Deep Dive Into the World of Rent-to-Own with Keven Dalke
How different, really, is the Rent-to-Own industry from traditional retail? To get at that answer, we turned to Nationwide Marketing Group’s resident expert on the RTO industry, Keven Dalke. While there are certainly some very defined differences, retail and Rent-to-Own still have plenty in common.
129: Silica For Your Home Shares Their Secrets for Sustained Success
The team at Silica For Your Home in Fond Du Lac, Wisconsin, hit a major one this year with their 100th anniversary. We took the opportunity to talk with third- and fourth-generation owners Tom and Josh Schneider and get their take on what Silica has gotten right over the last century.
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