HTSN, Nationwide Marketing Group’s custom integrator network, readies for educational, experiential slate of events in the heart of Texas.
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The Practical Application of Optichannel Marketing
Optichannel marketing allows our advertising to yield higher returns on investment by hyper focusing our messaging through the most effective channels with the right message aimed at engaging our best customers.
Member Spotlight: Arizona Appliance & Home
Not many businesses would think to use the uncertainty of the recent pandemic as a time to rebrand their business — but that’s exactly what Arizona Appliance & Home did. And they did it successfully.
5 Strategies for Providing a Frictionless Ecommerce Experience
While ecommerce represents a small portion of retail sales, it is growing rapidly, which makes It critical for retailers to have an ecommerce strategy that continues to evolve as shifts in consumer behavior become evident.
The Cookie is Crumbling: A Primer on Big Tech’s Privacy Push in the Shopper Journey
While online users have been aware they were giving up sensitive personal information in exchange for free social media accounts, email clients, streaming media and more, the tide of consumer sentiment has shifted in recent years.
Member Spotlight: C&C Audio, Video and Appliances
Owning a retail business wasn’t supposed to be in the cards for Larry Wright. But his dedication and commitment to his craft was noticed by C&C Home Appliances previous owner — and that worked him right into the succession plan.
How to Avoid Payment Roadblocks in the Shopper Journey
Like most areas of retail business, payment methods (and consumers’ expectations around them) have changed drastically. Today, customers look for multiple ways to pay, and they expect that you can accept payment from their preferred provider.
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Independent Thinking Podcast
81: CEDIA Expo Organizer Chats on First Show Back In-Person
Jason McGraw, Group Vice President of CEDIA Expo and KBIS for Emerald Expositions, spares a few moments from his packed schedule to chat about the work being done to prepare for the first in-person CEDIA Expo in two years. The show is set for September 1-3 in Indy.
80: The Good Word on TV Trends with TCL’s Product Evangelist
Bruce Walker has always been passionate about TV technology, going back to his time working in independent retail. Today, he gets to talk about display advancements as the Product Evangelist for TCL. Bruce dives into new and upcoming product, TV trends and more.
79: The Evolution of Brad’s Home Entertainment
Out of the (literal) ashes from a fire that destroyed everything before his company turned two years old, Brad Elbrader has grown Brad’s Home Entertainment into an all-around thriving business — one he says he could’ve never dreamed up nearly 25 years ago.
78: Lessons in Marketing to the Luxury Retail Client
Karen Brandon, senior marketing manager for Nationwide Marketing Group, recaps her presentation during the NKBA Luxury Defined Summit, and dives into the evolving world of retail marketing.
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