The Shopper Journey is the foundation of how marketers and businesses need to think about their interactions with customers. Every customer interaction along this journey should be designed to build loyalty with your business.
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Service Leaders Network is Addressing the Appliance Technician Shortage
Those of us in the appliance service industry, as well as other trades, know the reality of the lack of employable technical staff. Finding hirable talent or having the ability to recruit, train & employ technicians has been a long withstanding deficit in the US...
Do the Laws of Demand and Supply Apply to the Appliance Service Business?
Nationwide’s Service Leaders Network has a key focus on training and education to address current challenges so the laws of Demand and Supply will actually work for Appliance Service departments.
Reimagine Your Retail Strategy with New Verticals
While not all retailers have the consumer demographics or square footage to consider more brands, more products, and new categories, all stores can envision using technology and devices that that can offer other products in your store.
Outdoor Grilling History & Fuel Trends
Recent trends show a resurgence in the popularity of pellet grills. What’s driving this growth? We dive into it.
Drive Sales with ENERGY STAR®: Help Customers Make Their Energy Choices Count
More than a label, ENERGY STAR offers resources through its partnership with Nationwide to help you differentiate, excel and increase revenue while strengthening your brand image.
Member Spotlight: cyberManor
Gordon van Zuiden, owner and founder of Los Gatos, California-based integration firm cyberManor, took a different path into the world of custom integration.
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Independent Thinking Podcast
77: Sound Designs on Its Booming Custom Install Business
Like other home-renovation segments, custom integrators have experienced a significant boost in business during the pandemic months. Bryan Koutsky, president and co-owner of Sound Designs in Mequon, Wisconsin, shoots on how they’ve been keeping up, their plans to expand, the role their new website has played in it all, and more.
76: Uncovering and Discussing the Van Vreede’s Advantages
Van Vreede’s General Manager Scott Brynjulfson spends some time talking about what separates his business from his competitors, including their service and delivery departments, a commitment to keeping employees happy, and their continual evolution and adoption of digital services.
75: Nationwide Returns to the Road with Regional Member Meetings
Nationwide Marketing Group’s Content Director Doug Marsh was one of just four individuals who had the opportunity to attend each of the group’s four Regional Member Meetings in late-May and early-June. He recaps his experience for us on the latest episode of the Independent Thinking Podcast.
74: Turning “Prime Day” Into a Win for the Independent Retail Channel
Ahead of one of the biggest e-commerce days of the year, NMG’s VP of Shopper Marketing Amanda Evans joined us to talk about the opportunity for independent retailers to turn the messaging around in their favor.
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