Optichannel marketing allows our advertising to yield higher returns on investment by hyper focusing our messaging through the most effective channels with the right message aimed at engaging our best customers.
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Member Spotlight: Arizona Appliance & Home
Not many businesses would think to use the uncertainty of the recent pandemic as a time to rebrand their business — but that’s exactly what Arizona Appliance & Home did. And they did it successfully.
5 Strategies for Providing a Frictionless Ecommerce Experience
While ecommerce represents a small portion of retail sales, it is growing rapidly, which makes It critical for retailers to have an ecommerce strategy that continues to evolve as shifts in consumer behavior become evident.
The Cookie is Crumbling: A Primer on Big Tech’s Privacy Push in the Shopper Journey
While online users have been aware they were giving up sensitive personal information in exchange for free social media accounts, email clients, streaming media and more, the tide of consumer sentiment has shifted in recent years.
Member Spotlight: C&C Audio, Video and Appliances
Owning a retail business wasn’t supposed to be in the cards for Larry Wright. But his dedication and commitment to his craft was noticed by C&C Home Appliances previous owner — and that worked him right into the succession plan.
How to Avoid Payment Roadblocks in the Shopper Journey
Like most areas of retail business, payment methods (and consumers’ expectations around them) have changed drastically. Today, customers look for multiple ways to pay, and they expect that you can accept payment from their preferred provider.
United Around the Shopper Journey
The Shopper Journey is the foundation of how marketers and businesses need to think about their interactions with customers. Every customer interaction along this journey should be designed to build loyalty with your business.
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Independent Thinking Podcast
64: NKBA Provides Kitchen & Bath Market and Design Trend Updates
Pam McNally, the Vice President of Marketplace for the National Kitchen & Bath Association (NKBA), dives into the latest market and design trends that NKBA is following — and that retailers need to know about.
63: Mike Whitaker Pt. 2, Turning the Mic on Rob Stott to Talk NMG Communications
In part two of our conversation with Nationwide’s Mike Whitaker, he turns the tables and takes over interviewing duties, putting the spotlight on Nationwide’s communications efforts, the rebranded media center, and more.
62: Deep Dive Into Retail and Digital Trends with Google
Patrick Tam of Google provides data and analysis around consumer shopping trends related to the ongoing pandemic — both from a product and shopping journey perspective. This episode of the Independent Thinking Podcast was first broadcasted during Virtual PrimeTime as a Main Stage session.
61: Mike Whitaker Pt. 1, On the Role of Education at Virtual Events
In the first of a two-part series, we sit down with the architect of Nationwide Learning Academy Mike Whitaker. In this interview, Whitaker goes into the evolution of NLA as the shift to virtual events takes hold.
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