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Study: Consumers Trust Local Businesses Over Internet-Only Brands
Consumers are more likely to trust a local business compared to an online-only brand, according to a new survey. But with great trust comes the higher expectations for exceptional service.
The Evolution of Black Friday
What’s out? Black Friday. Taking its place? Black November. Consumers have been shifting their shopping habits around this weekend for years. The pandemic pushed those trends even further.
Use Your Brand Story to Attract New Retail Talent
The doors of growth are wide open, many are struggling to keep pace with shopper demand, and the pool of candidates to grow our teams seems empty. So, now what?
Recruiting and Engagement Challenges for Rent to Own in Today’s Environment
What are the big box retailers doing to attract and retain new talent today, and do similar strategies make sense for the independent rent-to-own dealer?
Supply Chain, Economic Uneasiness Drag Independent Retail Confidence Down
Independent retailers saw their confidence dip heading into November, according to the latest NMG Index survey results.
Highlights from High Point Market
Attending High Point Market is almost a rite of passage for all North Carolinians. And this fall, I got to revisit Market, see both new product introductions and some updated favorites, and talk with some of our key Vendor Partners. Here are five key takeaways.
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Independent Thinking Podcast
44: What Makes a Virtual Event Work? The Mind Behind Virtual PrimeTime Shares Her Secrets
There may be no one who knows what makes a PrimeTime show tick quite like Nationwide Marketing Group VP of Member Experience Melissa Stenson. After closing the books on the first-ever Virtual PrimeTime, she sat down with us talk about the keys to planning a successful virtual event.
43: For Pay-Less, Return on Website Investment Was Like Opening a New Store
Fred Pearson, owner of Pay-Less Furniture & Appliances, will be the first to admit he was very much against major investments into his online presence. But now, a little over a year since upgrading, his website has become one of the most successful “stores” in his company’s portfolio.
42: Defining Marketing Elasticity with Gardner’s Mattress and More
We don’t know how many independent retailers are also published authors, but Jeff Giagnocavo — co-owner of Gardner’s Mattress and More in Lancaster, PA — is one. And he spoke with us about one of his favorite topics, Marketing Elasticity, which he applies to his own retail outfit.
41: A Digital Deep Dive with Jennifer Danko
The past 8 months have been a grueling test of the digital retail platforms that have long been touted as must-haves. And from what the team at Site on Time has seen, those who’ve made the investment are realizing a ton of success during this tough time.
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