There’s a major opportunity for independent retailers to showcase a purpose-led approach when it comes to health and wellness in their marketing and take advantage of the exploding interest in this category.
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Why Brands Use Animals in Advertising and as Brand Mascots
You’ve seen animals in brand advertising, but is it effective? What is the science behind it? And is it right for your business?
A Case for Creating a Human Brand Mascot
This case study of human mascots covers topics like brand identity, customer engagement and ROI for both national and independent retailers.
Labor Day Data Show Consumers Were Back Out in Force – and Spending
The retail channel’s annual end-of-summer sales event proved to be better than expected for independent appliance and furniture and bedding retailers across the country. Foot traffic to stores and dollars spent were up, according to multiple industry sources. This...
2024 Holiday Season Consumer Shopping Predictions
Gain insights for 2024 the outlook on 2024 holiday shopping with a look at retail sales predictions and consumer shopping trends.
How Celebrity Chefs and Cooking Shows are Inspiring Americans to Elevate the Cooking at Home Experience
With more Americans cooking at home, celebrity chefs like Gordon Ramsay continue to trend along with chef inspired kitchen appliances.
THOR Kitchen Launches Gordon Ramsay Inspired Line
The Gordon Ramsay x THOR Kitchen line is comprised of professional-grade appliances that take into account both performance and style.
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Independent Thinking Podcast
222: The Role of Education in Building a Strong Company Culture at Martin Appliance
There are many different elements that help to build (or develop) a company’s culture. How much emphasis you place on certain areas can ultimately help set that culture. For Martin Appliance in central Pennsylvania, education is one area that they’ve decided to invest heavily in – and it’s paying off in a major way.
221: Focus On the In-Store Experience Has Been Key to Success for Mattress Direct
There are so many factors that go into the overall success of any independent retail business, but it’s those one or two special areas that you excel at that truly take your business to the next level. For Lee Burns, CEO & Founder of Mattress Direct, it’s been his commitment to an exceptional (and innovative) in-store experience.
220: CW Technologies Owners Shares Unique Origin Story
Carlos Warlick, owner of CW Technologies in Southern California, has one of the craziest AV industry origin stories out there. After getting his start by doing intern-like work at a big music studio, he found himself pimpin’ rides well before Xhibit was doing his thing on MTV. That parlayed into a successful and growing custom integration business that he runs today.
219: PROJECT: automate Founder Pays It Forward During Oasys Summit
Josh Trevithick founded his custom integration company, PROJECT: automate, a little over two decades ago, but he just recently joined Oasys Residential Technology Group – and he’s already realizing the return on his investment. During the recent Oasys Summit, Trevithick sat down to talk about his early experience in the group and how he hopes to pay it forward.
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