fbp
Nationwide Marketing Group, LG Electronics Reestablish Home Entertainment Partnership

Written by Rob Stott

July 27, 2023

Nationwide Marketing Group announced today that it has reestablished its home entertainment program with LG Electronics USA. The revived program, which launched June 1, 2023, provides NMG’s independent retailers and custom integrators with access to a wide range of LG’s TV, audio and video products, including LG OLED TVs, soundbars, projectors and more.

“As the home entertainment space continues to evolve right in front of our eyes, we were eager to reestablish our partnership with LG Electronics,” says David Watt, Nationwide’s senior director of consumer electronics. “LG has been an important partner in the consumer electronics space for a long time, and this program will give our members easy access to the solutions their customers want. It’s a great step toward supporting our independent retailers and integrators, and helping them grow and strengthen their businesses.”

The announcement comes as LG is celebrating the 10th anniversary of its innovative OLED technology.

Through this partnership, Nationwide members will have access to a powerful suite of tools — including digital marketing campaigns, in-store marketing opportunities, financing promotions and more — that will enable them to position the LG brand for success in their retail stores and custom integration businesses.

“We are very excited to rekindle this relationship with Nationwide as it creates a tremendous opportunity for LG to reach a wide range of new dealers and offer them our broad range of home entertainment products and innovations, “ says Ron Gazzola, vice president of strategic accounts, LG Electronics USA. “Nationwide members will now be able to participate in our national promotions, take advantage of our marketing assets, and access our training portal.”

The LG Electronics team will be on hand at PrimeTime in Nashville, August 13-16, giving members a chance to get up close with their TVs, soundbars, monitors and more. In addition, Nationwide members can learn more about the new LG program on the brand’s page on MemberNet, or they can visit the LG page on Nationwide’s exclusive eXchange platform.

 

Connect With Us!

More Podcasts

223: A Lesson in Effectively Leveraging Data from King’s Great Buys Plus

223: A Lesson in Effectively Leveraging Data from King’s Great Buys Plus

When he was a part of the NMG team, Mike Manthey was a driving force behind the group’s data initiative. Now, as a part of the King’s Great Buys Plus team, he’s leveraging NMG’s data-powered tools like PriMetrix to help grow and evolve the business while also exploring new markets.

222: The Role of Education in Building a Strong Company Culture at Martin Appliance

222: The Role of Education in Building a Strong Company Culture at Martin Appliance

There are many different elements that help to build (or develop) a company’s culture. How much emphasis you place on certain areas can ultimately help set that culture. For Martin Appliance in central Pennsylvania, education is one area that they’ve decided to invest heavily in – and it’s paying off in a major way.

221: Focus On the In-Store Experience Has Been Key to Success for Mattress Direct

221: Focus On the In-Store Experience Has Been Key to Success for Mattress Direct

There are so many factors that go into the overall success of any independent retail business, but it’s those one or two special areas that you excel at that truly take your business to the next level. For Lee Burns, CEO & Founder of Mattress Direct, it’s been his commitment to an exceptional (and innovative) in-store experience.