Nationwide Marketing Group and Sherwood Bedding recently unveiled the Encore Effortless mattress, a new private label offering designed exclusively for members of NMG.
“This new mattress is already proving to be a game changer for our mattress members,” says Jeff Rose, VP of Furniture, Bedding and Outdoor for NMG. “We wanted to craft a product with a unique story that our dealers could help tell. The team at Sherwood Bedding helped us accomplish just that and so much more with the Encore Effortless bed.”
The feature-rich bed stuns with an extreme cooling pillow top, a gel-infused comfort layer, isotonic and memory foam, and 8-inch 5-zoned encased innersprings, all packed into a 14.5-inch profile. It’s a mattress designed to provide comfort and support while remaining highly durable.
“I couldn’t be more excited to have partnered with Nationwide Marketing Group to create this incredibly amazing offer,” says J.D. Barksdale, national account manager for Sherwood Bedding. “This mattress was developed, designed and created exclusively to create a BIG win for both the NMG members and the shopper. It’s going to be the best priced mattress anyone can find with all the key features and benefits shoppers desire.”
When it comes down to it, the most important thing to a retailer exploring new product is if that product can help them – and their customers – financially. The Encore Effortless bed accomplishes both with its suggested retail price of $499, opening members’ doors to a more budget-conscious consumer, while still maintaining strong margins for the retailer. To enhance the program further, all Nationwide members receive an additional 3 percent quarterly rebate.
Nationwide members can place their Encore Effortless orders today, with mattress scheduled to begin shipping March 1.
Dealers had their first opportunity to see the bed up close at Las Vegas Market this week. Sherwood will also have the new mattress on hand at PrimeTime in San Antonio, March 15-18. Nationwide members can secure their free registration for PrimeTime at www.nationwideprimetime.com.
