Attracting and retaining talent is a challenge throughout the industry, but especially for custom integrators. Education can be a great tool to help “level up” your current employees — and justify those wage increases they may be seeking.

Optichannel marketing allows our advertising to yield higher returns on investment by hyper focusing our messaging through the most effective channels with the right message aimed at engaging our best customers.

While ecommerce represents a small portion of retail sales, it is growing rapidly, which makes It critical for retailers to have an ecommerce strategy that continues to evolve as shifts in consumer behavior become evident.

While online users have been aware they were giving up sensitive personal information in exchange for free social media accounts, email clients, streaming media and more, the tide of consumer sentiment has shifted in recent years.

Like most areas of retail business, payment methods (and consumers’ expectations around them) have changed drastically. Today, customers look for multiple ways to pay, and they expect that you can accept payment from their preferred provider.

The Shopper Journey is the foundation of how marketers and businesses need to think about their interactions with customers. Every customer interaction along this journey should be designed to build loyalty with your business.

Those of us in the appliance service industry, as well as other trades, know the reality of the lack of employable technical staff. Finding hirable talent or having the ability to recruit, train & employ technicians has been a long withstanding deficit in the US...

Nationwide’s Service Leaders Network has a key focus on training and education to address current challenges so the laws of Demand and Supply will actually work for Appliance Service departments.

While not all retailers have the consumer demographics or square footage to consider more brands, more products, and new categories, all stores can envision using technology and devices that that can offer other products in your store.

Recent trends show a resurgence in the popularity of pellet grills. What’s driving this growth? We dive into it.

More than a label, ENERGY STAR offers resources through its partnership with Nationwide to help you differentiate, excel and increase revenue while strengthening your brand image.