Even with the challenges that 2020 has presented to the appliance business, there are plenty of reasons to be optimistic about the prospects for the premium and luxury categories heading into 2021.

Nationwide Marketing Group is saddened to learn of the recent passing of longtime Member and retailer John Jetson, owner and co-founder of Jetson TV & Appliance in Southeast Florida.

As we close in on the end of 2020 and look toward 2021, it’s a good time to think about what lessons we might be able to apply to our futures in the custom installation (CI) business.

This pandemic continues to make social distancing and shopping from home the new normal throughout the country, and has changed the way people are searching for and selecting home essential goods and services at your rent-to-own locations.

Undoubtedly COVID-19 has changed our retail landscape, but COVID-19 did not introduce new problems; it just served to shine a spotlight on pre-existing challenges.

Reaching customers today is actually easier than it’s ever been before. but simple awareness marketing is not the same as staying connected with your customer and maintaining contact throughout their purchase journey.

We’ve all had to make adjustments in how we work, live, teach and thrive during this pandemic. And the same can absolutely be said about the Independent retail channel.

Raise your hand if you’ve heard this one before when it comes to running a retail store: “Good help is hard to find, and even harder to keep!”