It’s no secret that the vinyl and record player industries have experienced a major resurgence over the past few years. Granted, they’re a far cry from the mid-1980s high, the audio format is all of a sudden cool again. Evidence of that? Victrola joining NMG for its first PrimeTime event this past March. There, we sat down with Don Inmon, head of product and brand for Victrola, to talk about the rebirth of vinyl, how Victrola is helping to modernize the category and much more.
223: A Lesson in Effectively Leveraging Data from King’s Great Buys Plus
When he was a part of the NMG team, Mike Manthey was a driving force behind the group’s data initiative. Now, as a part of the King’s Great Buys Plus team, he’s leveraging NMG’s data-powered tools like PriMetrix to help grow and evolve the business while also exploring new markets.
