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For independent business owners — who, admittedly wear many different hats — marketing often takes a backseat to many other tasks. That makes the work of Nationwide’s Shopper Marketing team all the more important. We recently sat down with Joe Walz, director of shopper marketing, to talk about the magic they perform on behalf of our independent retailers.
While we were together in Orlando for Nationwide’s PrimeTime show, we took the opportunity to chat with a local Member in the rent-to-own space, Buddy’s Home Furnishings. Mitchell Lee, director of franchise development for Buddy’s, spoke on the business, the team’s growth strategy and more.
What does the new business development process look like for Nationwide Marketing Group? To find the answer we turn to Nationwide’s Vice President of Business Development Derek Mattila — the guy behind countless new partnerships the group has formed over the past few years, and the launch of the home improvement category.
A brand that’s still too young to get its driver’s license, ZLINE Kitchen has been making major waves in the appliance industry of late. With a year of working with the Nationwide Marketing Group team under its belt, we sit down with ZLINE to talk shop. Mason Watkins, marketing director, and Derek Frye, director of sales, share a behind-the-scenes look at what differentiates ZLINE in the attainable luxury category.
How different, really, is the Rent-to-Own industry from traditional retail? To get at that answer, we turned to Nationwide Marketing Group’s resident expert on the RTO industry, Keven Dalke. While there are certainly some very defined differences, retail and Rent-to-Own still have plenty in common.