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47: Breaking Through the Misconceptions of Product Protection with Nationwide Marketing Group’s Chad Burris

47: Breaking Through the Misconceptions of Product Protection with Nationwide Marketing Group’s Chad Burris

Product protection programs, while more all-encompassing than warranties, still carry many of the same misconceptions with consumers. We sat down with Nationwide’s director of product protection to talk about how retailers can improve their attachment rates.

46: The Little Things Are a Big Deal to The Bed Store

46: The Little Things Are a Big Deal to The Bed Store

How could something as simple as leaving a mint on customers’ newly-delivered mattresses play such a huge role at Knoxville, TN-based The Bed Store? Owner and CEO Roger Cunningham explains how doing “the little things” is at the heart of everything The Bed Store stands for.

45: Podium Makes the Case for Adding a Texting Strategy to Your Retail Business

45: Podium Makes the Case for Adding a Texting Strategy to Your Retail Business

Jama Featherson, director of retail at Podium, jumps on the podcast to talk about their recent State of Local Business report. The deep dive, which tracked changes in consumer shopping behaviors in a pre- and post-COVID world, shows just how prevalent texting has become in the path to purchase.

44: What Makes a Virtual Event Work? The Mind Behind Virtual PrimeTime Shares Her Secrets

44: What Makes a Virtual Event Work? The Mind Behind Virtual PrimeTime Shares Her Secrets

There may be no one who knows what makes a PrimeTime show tick quite like Nationwide Marketing Group VP of Member Experience Melissa Stenson. After closing the books on the first-ever Virtual PrimeTime, she sat down with us talk about the keys to planning a successful virtual event.

43: For Pay-Less, Return on Website Investment Was Like Opening a New Store

43: For Pay-Less, Return on Website Investment Was Like Opening a New Store

Fred Pearson, owner of Pay-Less Furniture & Appliances, will be the first to admit he was very much against major investments into his online presence. But now, a little over a year since upgrading, his website has become one of the most successful “stores” in his company’s portfolio.