The NFL Divisional seeds are final and we are headed to an Eagles-Chiefs Super Bowl in February — and Nationwide members can capitalize. There has never been a better time for our members to capitalize on the unmatched power of live sports on connected TV (CTV). For furniture, appliance, and mattress retailers like you, the combination of these highly watched events and the growing popularity of CTV platforms creates a unique opportunity to engage audiences, drive traffic, and boost sales.
The Power of Live Sports on CTV
Live sports programming is one of the few remaining categories of content that consistently captures large, engaged audiences in real-time. According to recent data, NFL games account for some of the most-watched broadcasts every year, with the Super Bowl alone drawing over 100 million viewers. This massive viewership creates a high-impact environment for advertising, where your brand can stand out and connect with customers during moments of heightened attention and emotional engagement.
Connected TV, with re-targeting and extension from audio and online video delivers this power to the next level by combining the reach of traditional broadcast with the precision of digital advertising. With CTV, you can:
- Target Specific Audiences: Use advanced targeting to reach local customers based on demographics, behaviors, or even shopping intent.
- Achieve Better ROI: Leverage programmatic buying to ensure your ads are shown to the right audience at the right time, maximizing your ad spend.
- Engage Across Devices: Capture viewers across smart TVs, streaming devices, and even mobile apps to meet them wherever they’re watching.
With Audio and other digital tactics like display and online video you can:
- Re-Target CTV Viewers: Use advanced re-targeting to follow your prospect to deliver a better chance for a touchdown — that is of course a sale.
- Achieve Better ROI: Leverage re-targeting to ensure your ads are shown to the right audience with frequency, maximizing your return on ad spend.
Why Super Bowl and Live Sports Are Ideal for Nationwide Members
The Super Bowl is not just a game — it’s a cultural phenomenon. Families and friends gather to watch, making it a prime opportunity for brands to connect with consumers in a communal and celebratory setting. For furniture, appliance, and mattress retailers, this is particularly powerful for several reasons:
- Seasonal Sales Opportunities: The Super Bowl coincides with key retail moments like Presidents’ Day and tax refund season — times when consumers are already considering big-ticket purchases.
- Showcase Lifestyle Appeal: Use your ads to highlight how your products enhance family gatherings, comfort, and entertainment experiences — key themes that resonate during sports events.
- Drive Local Traffic: CTV’s advanced targeting ensures your ad dollars are focused on consumers in your area, driving foot traffic to your store or visits to your website.
Why Octillion and PRISM DSP Are Your Best Partners
Octillion Media and its PRISM DSP are uniquely positioned to help furniture, appliance, and mattress retailers maximize the potential of live sports CTV advertising. Here’s why:
- Transparency and Control: PRISM DSP is built on a foundation of transparency, providing clear insights into where your ad dollars are going and how they’re performing. This ensures that your investment is working as effectively as possible.
- Advanced Targeting Capabilities: With PRISM, you can harness the power of sophisticated data-driven targeting, allowing you to focus on the exact audience segments most likely to convert into customers.
- Programmatic Expertise: Octillion’s team brings deep expertise in programmatic buying, ensuring that your campaigns are optimized for performance, reach, and ROI during high-stakes events like the Super Bowl.
- CTV-Specific Innovations: PRISM DSP is designed to excel in the CTV landscape, leveraging tools to engage viewers across platforms and devices, from smart TVs to streaming apps.
- Customized Campaigns: Octillion works closely with advertisers to design campaigns tailored to their unique needs, ensuring alignment with business goals and maximizing local market impact.
- Real-Time Analytics: PRISM provides robust analytics and reporting tools, giving you the ability to monitor your campaign’s performance in real time and make data-driven adjustments as needed to ensure we deliver real business results.
Winning Strategies for Live Sports Advertising
To make the most of live sports CTV advertising, here are some strategies to consider:
- Leverage High-Impact Creatives: Use dynamic and engaging visuals to highlight your products in action. For example, show families enjoying your recliners during the game or your kitchen appliances powering a game-day feast.
- Offer Game-Day Promotions: Tie your campaign to the excitement of the event. Promote special discounts, giveaways, or in-store events tied to the Super Bowl or local sports teams.
- Tell a Story: Go beyond the product. Share stories that connect with viewers emotionally, positioning your brand as part of their game-day traditions.
- Monitor and Optimize: Use CTV analytics to track the performance of your ads in real time and make adjustments as needed to maximize results.
Ready to Kick Off?
As the NFL playoffs heat up and excitement builds for the Super Bowl in New Orleans, now is the time to seize the opportunity to connect with your audience. Investing in CTV advertising for live sports events not only positions your brand in front of engaged and enthusiastic viewers but also allows you to drive measurable results for your business.
Contact us today to learn how Octillion Media and PRISM DSP can help you design a winning CTV advertising strategy for your furniture, appliance, or mattress business. Let’s make this season a touchdown for your brand!
