fbp
Two Years In, AT&T Program Continues to Evolve

Written by Rob Stott

February 16, 2021

Nationwide Marketing Group and AT&T rolled out their exclusive partnership at the Spring PrimeTime in 2019. At its core, the program was designed to give Nationwide’s network of Independent retailers access to a world-class connected services brand while providing their customers with a seamless and simple shopping experience — all with no inventory requirements and strong dealer incentives. Since then, Nationwide Members have helped to drive thousands of service order activations for AT&T while racking up more than $2 million in commissions.

Over those two years, Nationwide and AT&T have continued working closely with participating dealers to learn more about the in-store experience and how the program could be improved upon.

Ahead of Virtual PrimeTime in March, Nationwide’s Director of Connected Services Eric Sindelar took some time to talk about the history of the program. In the video above Eric speaks to the improvements that have been made to-date for Members, some of the new features of the AT&T program that will roll out during Virtual PrimeTime in March, and where he sees the partnership expanding in the future.

Today, when a Member signs up to be an AT&T dealer, they get access to the full suite of AT&T services including wireless, video and internet. In addition, Nationwide dealers receive:

  • Best-in-class weekly pay
  • Unrivaled training
  • Extensive dealer support
  • Turnkey marketing solutions
  • And access to an industry leading order entry system with DSI’s SARA Plus

Interested in becoming a Nationwide Marketing Group AT&T dealer? Get in contact with your Nationwide MSM or simply fill out this form right here.

 

Connect With Us!

More Podcasts

247: Synchrony Sets the Stage for What Retailers Should Expect, and How to Succeed, in 2025

247: Synchrony Sets the Stage for What Retailers Should Expect, and How to Succeed, in 2025

Before we get too deep into the calendar year, we wanted to take some time to sit down with Synchrony Financial to help set the stage for 2025. Dave Marsh, general manager for the brand, dives into some of the more important economic indicators as well as the programs and services retailers should tap into to be successful in the new year.

246: A Year-End Economic Recap, a Brief Look Ahead, and Deep Dive Into Waterfall Programs with Wells Fargo

246: A Year-End Economic Recap, a Brief Look Ahead, and Deep Dive Into Waterfall Programs with Wells Fargo

With the end of the year fast approaching, we take a moment – with the help of Wells Fargo’s Steve Jermier – to look back at how the retail industry (and economy) ultimately performed in 2024, and look ahead to next year. Steve also gives an overview on the resources available to set retailers up for success in the new year, including waterfall programs.

245: Experience Running Retail and as a Vendor Partner Makes Adam Fain’s New Role at NMG the Perfect Fit

245: Experience Running Retail and as a Vendor Partner Makes Adam Fain’s New Role at NMG the Perfect Fit

It can be difficult to truly understand what it means to run an independent retail business unless you’ve actually been in the trenches and done the dirty work. Same could be said about working on the manufacturing side of the business, if we’re being fair. Adam Fain, who recently joined the NMG field team, has experience on both sides of the business and brings that unique perspective to the group and our members.